Prompt:
Create illustrative cute mascots for food packaging based on, ethologist, Dr. Konrad Lorenz’s concept of kindchenschema, the set of traits that we identify as cute and adorable.
Your mascot (with three different backgrounds) must bear traits that are identifiably cute to add a sense of playfulness to the exterior of food packaging.
Above:
I started with sketches to present to the audience for feedback. They chose the lemur.
Below:
I did another figure sketch and a early vector digital version of that sketch. Then after receiving feedback, I proceeded to make four more poses and another digital version of one of the poses for review.
Above:
The four finished poses created with vectors.
Below:
The mascot added to the candy packaging.
